Comfort, Privacy & Mutual Regard: How Siren is Humanizing Internet Dating

The Quick type: Socially advanced Siren is transforming the internet dating software space using its comprehensive attitude, relatable Question of the Day, and personalized privacy attributes. On Siren, it’s about hooking up you with fantastic people through authentic dialogue — perhaps not addicting and mindless swiping. To that particular end, they’ve developed a fun and secure atmosphere where you are able to be your actual home and let intimate chemistry with a match unfold in a organic means — like it can occur in individual.


Making use of their smooth connects, enjoyable features, and hand-held formats, dating programs have actually transformed the way in which folks date. And while it appears much less difficult than ever before to meet up a person unique, the acts of swiping and liking or hating people according to photographs has very nearly made dating a-game — and produced a disconnect on the list of folks playing it.

If you wish blend the convenience of an online dating software additionally the sense of hooking up with some body in true to life, there is Siren — an original internet based system that removes the “looking for human beings” model a number of other dating applications have actually used.

Using their Question during the day matching system, Siren creates the context for discussing engaging topics (like bucket record items and philosophical questions) and sets men and women through those authentic and engaging discussions. In this way, genuine personalities are uncovered obviously — just as they will personally.

For much more regarding the determination behind Siren, its unique attributes, as well as the women-led team behind the app, we spoke with Co-Founder and President Susie Lee.

A Pro-People Perspective: Siren was developed With everybody else in Mind

Siren ended up being launched by two females with a feminist point of view — Susie and her Co-Founder/COO/CMO Katrina Hess — exactly who both desired a matchmaking software that was made up of common value, confidentiality, and comfort as leading priorities.

Having been through some bad relationship encounters via various other dating apps, Susie and Katrina watched these weren’t really built with ladies in addition to their certain desires and needs in your mind. Plus the bad character of swiping kept and directly on individuals was demeaning and did not help form quality contacts, specifically for women.

“i recently felt this quick experience that, as a female, I happened to be objectified. The swipe-to-reject style failed to work for myself,” Susie mentioned. “we looked back throughout the interactions I got before, and I also never met people through these types of methods.”

The actual fact that they had never built a matchmaking software, Susie and Katrina knew they might create the one that had not been just female-friendly, but enjoyable and compassionate toward every person.

They got their own time exploring the technology area and receiving comments from pals and professionals before and during development. As well as dismissed people who mentioned men would not utilize a dating software that was centered on women and gave all of them advanced confidentiality settings.

Siren was launched in 2014, and soon it wasn’t simply Susie’s and Katrina’s friends who were utilizing Siren. It actually was pals of buddies and total visitors — such as guys — who were utilizing the application and revealing appreciation for it. Keyword distribute and Siren was a number one, inclusive internet dating app since that time.

And even though Siren is actually pro-women, there’s not an anti-men vibe to it anyway. It is proof that a dating application designed by ladies for females can successfully benefit them as well as for males.

Secured & Welcoming environment units an optimistic Tone for the Community

The individuals at Siren have been very protective of the people, and, as designers, they knew they can set a confident tone for the whole society by getting security precautions in position and generating an enticing atmosphere.

While on additional matchmaking programs folks might discover harassment or catfishing, that is never been happening for the people on Siren, plus the initiative with the Siren team ‘s the reason for that.

“Since we launched, we have now had zero research of bothering emails,” Susie mentioned. “credibility and other people having the ability to feel just like you will find real people on the other side is totally important to united states. We were really mindful about raising town with a certain variety of reputation.”

Susie added that she and her group believe everyone is fundamentally great and therefore if they’re given a secure, friendly ecosystem, they will be helpful and honest with one another.

“We can supply these icebreakers that approaches to be more susceptible and a little more real, that is certainly just how people can link,” she said.

Siren’s Mantra: “create Strangers much less unusual to Each Other”

together with the social media we make use of, like myspace, the text is already built-in because of the people we stick to and exactly who stick to all of us, so interacting is easy. Siren’s conversation-style system replicates that for internet dating, assisting you initiate those relationships without having any awkwardness.

“when you are working with an overall total stranger for the internet dating area, there’s lots of booking regarding how much you trust this individual, specifically because plenty of internet sites are really complicated and also some fake profiles,” Susie mentioned. “My motto that i usually inform my personal staff, as well as’ve really embodied this, is always to help ‘make strangers much less strange to each other.'”

On-Site & Off-Site Benefits Create a Well-Rounded Dating Experience

With their unique coordinating element, top-notch safety measures, and special activities, Siren provides singles an one-of-a-kind, safe, and well-rounded matchmaking knowledge from start to finish.

Get acquainted with Matches in a distinctive Method With Siren’s concern on the Day

While Siren has the classic features of online dating sites (such as texting and blocking capabilities), their concern throughout the day may be the feature that produces them stay ahead of additional matchmaking apps one particular.

With enjoyable questions like “Any time you could have access to a billboard, what would need it to express?” you’re able to be yourself and move on to understand some body on an even more genuine level. You may also search for fits according to their particular answers to those concerns along with by your recommended conditions like get older, sex, and location.

Along with this degree of interaction, that you do not wish to fill qualities like your income or physical appearance to seem more inviting to other individuals.

A number of picture Settings Helps Eliminate Superficiality

Siren actually provides a distinctive approach to pictures. You’ve got the substitute for keep photos obscured and only visually noticeable to your own associations, or you can keep your photographs visible to everyone else.

“making it comfortable and safe for individuals manage to browse their own expert and private physical lives, we enable everybody to manage their own picture visibility,” Susie said.

Unlike the common online dating app, users are unable to send each other photos, that was deliberate whenever Susie and Katrina created the application. She stated this encourages users to provide each other their particular telephone numbers and move the bond traditional — and protects people from receiving undesired pictures.

No matter which photograph choice you select, the great thing is actually Siren’s Question throughout the day — and people’ solutions — enables you to relate solely to folks on a much deeper level than simply seems.

Safely interact with other individuals Due to Siren’s confidentiality Controls

Another large element of Siren is actually safety, particularly in regards to preventing scammers. Every person whom subscribes must place in their unique phone number and go into the activation signal they get via book, which guarantees people aren’t generating multiple reports.

Users may also block and are accountable to the Siren group other users who happen to be behaving inappropriately or mistreating the application’s stipulations.

Discounted occasions provide Offline & provide you with New Date Ideas

Besides producing an appropriate and secure internet based location for men and women to be exactly who they are really and giving them a unique option to start talks, Siren is bringing the next thing by holding offsite occasions. Susie said these may end up being a fantastic option to the most common coffee day, which might frequently become feeling like a company conference or appointment.

“i believe satisfying in this way provides a more meaningful hookup. We’re combining with regional companies and organizations to provide our people rewards and discounts to spots like museums, lectures, and movie festivals,” she mentioned.

Even folks who have currently discovered some body on Siren hang in there for the events since they’ve become a part of that area today and that can locate fairly easily brand new time some ideas. While these events are just getting held in Seattle, Siren features intends to expand to many other places quickly.

A varied User Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf protective character), the Siren team is made up of CTO David Golightly in addition to expert advisers including Lisa rock (Co-Founder of siteHer) and Gayle Karen Young (CTCO at Wikimedia).

Even though they all handle crucial facets of the firm (from marketing and advertising to customer care to graphic design to development), additionally they place customers first regardless the work in front of you.

Along with a software created by two ladies of shade — exceptionally rare within the tech sector — Susie and Katrina planned to draw in a person base that is in the same way varied due to the fact business is.

Siren’s individual base actually like your common matchmaking app market — which tends to predominantly end up being heterosexual men, more youthful singles, and people searching for hookups. The sex proportion on Siren leans a little more female (55percent to 45percent), and most people are over 30 and seeking for a meaningful time or relationship.

“We’re gearing earlier, and that I believe it has been really great for people,” Susie stated.

Exactly what Siren also does well is actually include various types of people, specifically those for the LGBTQ area. A brand new component of Siren which was especially important on staff is a “non-binary” gender choice for individuals if they submit their own profile.

Susie and her team understand that sex and sexuality are not emerge stone for many people, and even though terms and conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” can be helpful, they are able to also be limiting.

“We want to assist you in finding the individual you are looking for, however you do not have to declare or place yourself in a box,” Susie mentioned. “That sex fluidity is essential for all of us to embrace.”

Last Thoughts

Whether we are dealing with their particular innovation, introduction, or realness, Siren is using the matchmaking app space one stage further from every angle.

And while they will add more beneficial characteristics and grow the reach of the activities in the future, the long-lasting focus will continue to be constructing reliable connections along with their members and taking a stand to those who attempt to ruin the ability for everybody.

“When you need to end up being an arse, there are lots of locations to get it done, but do not exercise here,” Susie mentioned. “once we scale, we want to keep this idea that reputation and depend on issue, and it is all of our committed goal to get results in regards to our community every single day. We’re here attempting to offer people a fighting possibility to reduce loneliness and find an actual bodily hookup.”